Diet Coke is getting a whole new look thanks to Chanel designer Karl Lagerfeld.
The white, pink and black coloured designer bottles are to hit shop shelves in June and were designed by Lagerfeld himself who puts his weightloss of 45kg partly down to the drink.
Lagerfeld, 77, lost the pounds down to a diet of stewed vegetables and Diet Coke. He even states that everone’s knows that he drinks nothing else but Diet Coke, night and day.
The advertising campaign to promote the new look bottles was also shot by Lagerfeld himself and includes models Coco Rocha, Heidi Mount and Jeneil Williams.